Friday, July 10, 2009

Hasbro Ready To Cash In On Toys Tied To Transformers Movie

Hasbro Inc. (HAS) is revving up for bigger sales in the toy aisle thanks to the blockbuster Transformers movie sequel, with merchandise sales topping the 2007 product lineup by as much as 25%, analysts say.

"Transformers: Revenge of the Fallen" is No. 1 at the box office so far this year. Since its June 24 release, the movie has racked up $607.6 million in global ticket sales through July 6, according to reporting service Box Office Mojo.

Industry analysts forecast that Transformers toy-related sales, including licensing fees, could be as high as $600 million by year's end. ...

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